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CHALLENGE
As WesBanco was driving exponential growth, the corporate marketing department often found itself operating in reaction mode, which made it challenging to develop and implement strategic marketing programs. WesBanco’s marketing organization recognized it had to:

  • Streamline marketing asset management to improve brand consistency and reduce compliance exposure
  • Implement more efficient order fulfillment and tracking processes
  • Improve its budget and results tracking processes

quote-type.pngSOLUTION
WesBanco reached out to 13 different companies in search of an end-to-end marketing resource management solution, ultimately choosing Vya. Solution highlights include:

  • WesBanco catalog – an online, one-stop shop for ordering all things WesBanco
  • Printing and distribution – Vya prints and ships ordered materials directly to where they are needed
  • Onboarding kits – new mortgage loan officers and treasury management professionals have immediate access to personalized items
  • Budget management system – purchases are automatically tied to branch budgets

RESULTS
According to Amy Lowers, WesBanco’s Vice President and Regional Marketing Officer, “the Vya solution has enabled our marketing team to support the tremendous growth of WesBanco while at the same time improving marketing operations efficiencies.” The solution has made positive impacts on the marketing department and company-wide:

  • 75% reduction in administrative tasks previously performed by the marketing team
  • Reduced waste and warehousing
  • Improved compliance management
  • Improved employee onboarding 

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