BIA Advisory Services' “2019 Brand and Franchisee Advertising and Marketing Insights” report is the third edition of their popular franchise industry report.
Successful franchise brands realize the importance of connecting with consumers at the local level. This report contains data that franchisors can use to support the local marketing initiatives of their franchisees.
- Top media used by franchisees
- Average budget allocation by channel
- Top performing marketing channels
- And more.
The report is available now, at no cost, compliments of Vya.