OUR HOST

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.

How to Find the Balance Between Marketing’s In-house Talent & External Agencies
12.08.2022

OUR GUEST: Tom McEntee, Chief Marketing Officer
COMPANY: NBT Bank
WEBSITE: nbtbank.com

 

Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations? Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for maximum results.

 

 

 

 

 

 

OUR HOST

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.



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We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.