Protect your brand.
Connect with local audiences.
A case study on how one bank used MRM
to ensure compliance and improve marketing operations
When you market financial services, you know that local branches need relevant, compelling messages that resonate with audiences. But, you need to make sure brand standards are upheld and compliance regulations are followed.
At Vya, we’re proud to partner with financial institutions across the country to help them find the right balance between empowering local branches and maintaining control. Our marketing resource management (MRM) system has helped clients:
- Minimize compliance risk
- Increase local marketing efforts
- Save money on printing and promotional costs
- Reach more consumers
- Ensure brand consistency.
Click here to read the full case study.
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