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Bank Marketing Optimization Playbook

In a recent survey of senior bank marketing executives, 69.3% of respondents said their CMO is “rarely” or “never” asked to present at Board of Director meetings.


The Bank Marketing Optimization Playbook is designed to help you identify specific steps you can take to increase marketing’s strategic impact in your banking organization by:

  • Assessing your current situation
  • Identifying optimization opportunities 
  • Addressing specific scenarios where technology can be applied to streamline routine tasks (requests management, event support, banking center support, compliance management, audits, etc.)

The playbook is available now, at no cost, compliments of Vya.

Click here to read the full playbook

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