In its quest to deliver franchisees the level of quality and service embodied in their brand, the Wayback Burgers’ Marketing team sought to provide franchisees with easy access to templated marketing materials, streamline the processing and fulfillment of custom creative requests, and simplify the execution of limited time offers (LTOs).
Wayback Burgers turned to Vya to address the fast-casual restaurant’s marketing needs today and as it grows. Solution highlights include:
- An online marketing portal (marketing resource management system) giving franchisees easy access to templated materials for promoting their business
- Print production and fulfillment
- Limited time offer (LTO) execution services, with the Vya system determining what specific materials are sent which locations
According to Dylan Briotti, Wayback Burgers’ Director, Brand Strategy & Creative, “With the option for franchisees to create and order custom artwork from our fillable templates, our art department has seen custom requests decrease by over 50 percent.” It is now much easier for the franchisor to orchestrate multiple LTO’s throughout the year, and franchisees are able to easily and effectively execute successful, brand-compliant marketing initiatives in their local markets.
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