Forrester’s Vendor Landscape:
Marketing Resource Management
Recommendations for B2C Marketers Considering
MRM Investments
Forrester’s October 2017 research report categorizes marketing resource management vendors and provides recommendations for MRM software buyers.
You’ll learn:
- Why marketers looking for full-service local marketing should consider Vya’s solution.
- The role of MRM platforms within marketing operations
- The functional differences among over 30 MRM vendors
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