BIA/Kelsey’s “2017 Franchisee Advertising and Marketing Research Report” is the second edition of their notably popular franchise industry report.
Franchisors can use franchisee advertising and spending data to develop advertising programs and marketing campaigns that have the potential to make their franchisees more successful and, in turn, enhance the franchise brand.
- Which marketing channels are most used by franchisees
- Average annual media spend and average budget allocation by channel
- The types of marketing support franchisees would most like to receive from franchisors
- And more.
The report is available now, at no cost, compliments of Vya.