eBook
3 Keys to Building Competitive Advantage
Distilling research from leading advisory firms, research companies, trade organizations, and academics – over 20 sources in all – this eBook identifies the 3 keys to building competitive advantage… and they reside within your marketing operation.
Given the intense competitive pressure brought on by new, disruptive business models and demanding customer expectations, it is critical for companies to recognize the importance of marketing operations and seek to unleash the competitive gains that can be achieved with attention to this function.
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