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3 Keys to Building Competitive Advantage

Distilling research from leading advisory firms, research companies, trade organizations, and academics – over 20 sources in all – this eBook identifies the 3 keys to building competitive advantage… and they reside within your marketing operation.

Given the intense competitive pressure brought on by new, disruptive business models and demanding customer expectations, it is critical for companies to recognize the importance of marketing operations and seek to unleash the competitive gains that can be achieved with attention to this function.

Download this eBook to:

  • Learn the 3 keys to unlocking competitive advantage through effective marketing operations management

  • Get credible proof points for convincing your organization that effective marketing operations management needs to be a top priority for business success


Download the eBook

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