As WesBanco was driving exponential growth, the corporate marketing department often found itself operating in reaction mode, which made it challenging to develop and implement strategic marketing programs.
WesBanco reached out to 13 different companies in search of an end-to-end marketing resource management solution, ultimately choosing Vya.
Solution highlights include:
According to Amy Lowers, WesBanco’s Vice President and Regional Marketing Officer, “the Vya solution has enabled our marketing team to support the tremendous growth of WesBanco while at the same time improving marketing operations efficiencies.” The solution has made positive impacts on the marketing department and company-wide.
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