As the Kona Ice franchise organization continued to grow, and its localized marketing needs multiplied, the company understood that it needed to find ways to give franchisees more local marketing control while maintaining brand fidelity and consistency.
Kona tapped Vya to bring its marketing resource management (MRM) system and print production services to Kona franchisees. Solution highlights include:
According to Jessica Ross, Head of Branding and Digital Marketing at Kona Ice, “Overall, we’ve seen a decrease in the number of custom requests and we are much more efficient. We’ve been able to manage our growth with our existing marketing team, and I think our designers are happier too because they are spending more time designing and less time shuffling emails back and forth.”
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