31% of Mid-Size Bank Customers Are Open or Actively Looking to Switch Banks
Based on a survey of mid-size bank customers, the Vya Mid-Size Bank Customer Retention Study provides a detailed foundation for building a successful customer retention strategy.
This inaugural, in-depth study is being offered this year at no cost.
You will learn:
- The three at-risk bank customer segments
- The specific needs of each at-risk segment
- Research-based recommendations for retention marketing channels and messaging