Mid-Size Bank
Customer Retention Study

31% of Mid-Size Bank Customers Are Open or Actively Looking to Switch Banks

Based on a survey of mid-size bank customers, the Vya Mid-Size Bank Customer Retention Study provides a detailed foundation for building a successful customer retention strategy.

This inaugural, in-depth study is being offered this year at no cost.

You will learn:

• The three at-risk bank customer segments
• The specific needs of each at-risk segment
• Research-based recommendations for retention marketing channels and messaging