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GettyImages-1210343139A Guide for Scientific, Data-driven Campaign Designs

Maximized marketing campaign results can be achieved with a scientific approach to campaign design. A scientific approach entails the development and testing of hypotheses, experimentation, and the appropriate application of data.

This eBook guides marketers through the process of designing marketing campaigns in a data-driven, experimental way.

You will learn:

  • 4 Approaches to bring data & insights to your campaign
  • How to configure campaigns in an experimental way
  • Campaign dimensions to consider when deciding what to test
  • Guidelines for determining sample size
  • How to track campaign results
  • Considerations for determining if results are statistically significant
   

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