Data-Driven
Campaign Design

A Guide for Scientific, Data-driven Campaign Designs

Maximized marketing campaign results can be achieved with a scientific approach to campaign design. A scientific approach entails the development and testing of hypotheses, experimentation, and the appropriate application of data.

This eBook guides marketers through the process of designing marketing campaigns in a data-driven, experimental way.

You will learn:

• 4 Approaches to bring data & insights to your campaign
• How to configure campaigns in an experimental way
• Campaign dimensions to consider when deciding what to test
• Guidelines for determining sample size
• How to track campaign results
• Considerations for determining if results are statistically significant