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MAKING MARKETING
STRATEGIC
HOW MARKETING CAN IMPROVE ITS STRATEGIC
CONTRIBUTION IN MID-SIZE FINANCIAL INSTITUTIONS
Cornerstone Advisors Research Report
Cornerstone Advisors’ research report, “Making Marketing Strategic” — based on a survey of senior financial institution executives and interviews with Chief Marketing Officers — provides actionable guidance for elevating the strategic influence of bank marketing departments.
You’ll learn:
- What distinguishes high-impact marketing organizations from the rest
- The five habits of strategic marketing influencers
- Recommendations from conversations with high-impact Chief Marketing Officers
The report is available now, at no cost, compliments of Vya.
REQUEST RESEARCH REPORT
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