WAYBACK CASE STUDY
Serving Up Localized Marketing
In its quest to deliver franchisees the level of quality and service embodied in their brand, the Wayback Burgers' Marketing team sought to:
- provide franchisees with easy access to templated marketing materials and flexible menus
- streamline the processing of custom creative requests
- simplify the execution of rightsized limited time offers (LTOs).
Wayback Burgers turned to Vya to address the fast-casual restaurant's marketing needs today and as it grows.
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